CORPORATE SPONSOR OPPORTUNITIES
JOIN US FOR THE FASCINATION OF BALLOONS GRACEFULLY FLOATING ACROSS THE TEXAS SKY...
Imagine
the opportunity to brand an activity at an event where faces are covered with
smiles. Corporate marketing sponsorships play an integral role in the development
of the InTouch Credit Union Plano Balloon Festival. We can
offer the opportunity to strengthen your corporate image and promote brand identity.
Event Marketing is an increasingly important element in your marketing mix. The unique opportunity a community event of this magnitude provides is worth your investment. The InTouch Credit Union Plano Balloon Festival believes in investing in our community. Our commitment to the community is manifested in our partnerships with local area non-profits. In 2009, 46 non-profits showcased their agencies at our Festival. Because of this commitment to non-profits, over 2 million dollars has circulated back into our community through the programs and services provided by participating non-profit agencies; thus enhancing the quality of life for all of us.
Official Marketing Sponsorships provide your company with the opportunity to advertise and publicize for an entire year.
You can choose to be the #1 company in your category.
Specific investment levels bring visibility onsite in PRIME locations, onsite signage, website hot links, an ad in the official program, VIP credentials and more. Our goal is to meet your needs. The best way to do that is to customize a marketing sponsorship package for you.
- Are you looking for exhibit space? Got it.
- Do you want to host VIP clients during a launch? Bring them to the sponsor VIP tent. Interact with your clients and other sponsors.
- Do you want to develop a database or boost sales of products and services? An estimated 72,000+ attendees are available as new potential customers.
Marketing
Dollar for dollar, The InTouch Credit Union Plano Balloon Festival represents one of the most unique marketing opportunities to be found anywhere. To you, the potential advertiser and sponsor, the Festival is: QUALITY "HIGH" VISIBILITY!
While developing a solid track record of performance for its corporate sponsors, the Festival has emerged as a clear winner in the competition for corporate dollars in the Plano / Dallas / Fort Worth Metroplex. Now in its 31st year, the Festival has received marketing sponsorship support from such outstanding firms as: City of Plano, InTouch Credit Union, State Farm Insurance, T-Mobile, CBS Radio, Elliott's Hardware, JC Penney, KDFW FOX 4, Coca Cola Bottling Co. of North Texas, RE/MAX, The Dallas Morning News and many more.
Festival sponsorships are designed to provide maximum return for your investment dollars. All sponsorship levels offer the opportunity to have on-site booth visibility. Our estimated attendance in 2009 was in excess of 72,000, the demographics of our spectators are excellent, and our event reputation is outstanding. With a strong influence on family participation and entertainment, we draw family units with above average income.
Demographics: The spectators that attend the InTouch Credit Union Plano Balloon Festival are primarily residents of Plano and the surrounding communities. This is a family event with parents and their children attending as a unit. We cater to kid’s activities, local nonprofit organizations, and family entertainment.
- Plano's Population: 250,000
- Ethnicity / Race
- White – 72.8%
- Asian – 10.2%
- Hispanic – 10%
- African American – 5%
- Other – 2%
- Median household income is $78,722
- Average household income is $97,000
- 53% of our adult workforce has 4 or more years of college.
- 62% are married
- 79% are households with children under 18 with 2 parents.
- Plano ranks 19th among cities nationwide in percentage of college graduates.
- Plano was named a 1994 All-America City by the National Civic League and Allstate Foundation.
We offer a better return on your investment than other similar events. This is accomplished through an advertising and publicity campaign that encompasses all media...television, radio, and print, but also includes storefront posters and the Official Festival Program.
Since Plano is known for its "family-centered" lifestyle, this event
is perfect for companies committed to those marketing strategies. The sponsors
and vendors maximize their impression potential with festival participants. 
Most
spectators spend about three hours at the event, participating in the children's
activities, food vendors, and entertainment.
You are receiving maximum return for your invested dollars and we are confident that you cannot find a better, more beautiful and dramatic marketing opportunity than offered by the InTouch Credit Union Plano Balloon Festival.
Please remember, the actual cash amount of your marketing sponsorship determines the value of the sponsorship. While we welcome and sometimes solicit the donations of goods or services (in-kind dollars), our operating expenses are extensive and are defrayed by corporate contributions. Upon approval of the Festival Committee, in-kind items, may be used to upgrade your sponsor level.
In order to ensure optimum promotion planning, we would like to know of your interest and commitment to invest in this year's Festival as soon as possible. Please return the application right away to ensure receipt of the particular level and type of sponsorship you desire.
We thank you for your interest and consideration and we look forward to working with you this year at the 2010 InTouch Credit Union Plano Balloon Festival.
For more information please contact us at:
InTouch Credit Union Plano Balloon Festival, Inc.
Jo Via, Executive Director
Jessica Jackson, Event Director
P. O. Box 867706
Plano, Texas 75086-7706
(972) 867-7566
(972) 985-0155 (Fax)
email: jovia@planoballoonfest.org
jessica@planoballoonfest.org
MARKETING SPONSOR LEVELS
Branding Level
Fee: $15,000 - 20,000 (minimum)
Features and Benefits included below are guidelines. We prefer to customize a package to meet your individual needs.
$20,000 Level
- Exclusivity for your firm
- Branding a Festival activity for your firm with onsite promotion
to attendees.
- Fireworks – this includes print media, television promo, and onsite promotion
- Balloon launches Saturday AM, Sunday AM or Sunday PM
- Premium marketing exhibit space
- Includes tent, tables, chairs and electricity
- Banner ad on Festival website (4 million+ hits)
- Special opportunity for 2 to ride in a balloon during the Media / Sponsor Event (weather permitting)
- Logo tagged on television promotional spots
- Hot link from our Festival website to your website
- First right of refusal for 2011
- Fifteen prominent signage positions at Festival (Signage provided by client)
- Authority to use the Official Festival artwork in your advertising
- Fifty VIP Badges – These badges allow admission to the Festival and to our onsite VIP Tent.
- Twenty-five VIP Parking Passes
Official Levels
Fee: $10,000 - $2,500
Features and Benefits included below are guidelines. We prefer to customize a package to meet your individual needs.
$10,000 Level
- Premium Marketing Exhibit Space
- Includes tent, tables, chairs, and electricity
- Presenting opportunity
- Saturday night concert
- Friday night glow
- Saturday night glow
- Special opportunity for 2 to ride in a balloon during the Media / Sponsor Event (weather permitting)
- First right of refusal for 2011
- Hot link from our Festival website to your site. Our website receives in excess of 4 million hits.
- Authority to use the Festival artwork in your advertising
- Twenty VIP Badges (these badges allow admission into the festival and onsite VIP Tent.)
- Ten VIP Parking Passes
$5,000 Level
- Prime Marketing Exhibit Space
- Includes tent, 2 tables, 2 chairs and electricity
- Special opportunity for one to ride in a balloon during the Media / Sponsor Event (weather permitting)
- First right of refusal for 2011
- Five signage positions at Festival (Signage provided by client)
- Authority to use the Festival artwork in your advertising
- Sixteen VIP Badges (these badges allow admission into the festival and onsite VIP Tent.)
- Eight VIP Parking Passes
$2,500 Level
- Marketing Exhibit Space - 10x10
- Includes tent, 2 tables, 2 chairs and electricity
- Three signage positions at Festival (Signage provided by client)
- Authority to use the Festival artwork in your advertising
- Ten VIP Badges (these badges allow admission into the festival and onsite VIP Tent.)
- Five VIP Parking Passes
