MARKETING SPONSOR OPPORTUNITIES
JOIN US FOR THE FASCINATION OF BALLOONS GRACEFULLY FLOATING ACROSS THE TEXAS SKY...
Imagine the opportunity to brand an activity at an event where faces are covered
with smiles. Corporate marketing sponsorships play an integral role in
the development of the EDS Credit Union Plano Balloon Festival. We can
offer the opportunity to strengthen your corporate image and promote brand identity.
Event Marketing is an increasingly important element in your marketing mix. The unique opportunity a community event of this magnitude provides is worth your investment. The EDS Credit Union Plano Balloon Festival believes in investing in our community. Our commitment to the community is manifested in our partnerships with local area non-profits. In 2007, 41 non-profits showcased their agencies at our Festival. Because of this commitment to non-profits, over 2 million dollars has circulated back into our community through the programs and services provided by participating non-profit agencies; thus enhancing the quality of life for all of us.
Official Marketing Sponsorships provide your company with the opportunity to advertise and publicize for an entire year.
You can choose to be the #1 company in your category.
Specific investment levels bring visibility onsite in PRIME locations, onsite signage, website hot links, an ad in the official program, VIP credentials and more. Our goal is to meet your needs. The best way to do that is to customize a marketing sponsorship package for you.
- Are you looking for exhibit space? Got it.
- Do you want to host VIP clients during a launch? Bring them to the sponsor VIP tent. Interact with your clients and other sponsors.
- Do you want to develop a database or boost sales of products and services? 80,000 + attendees are available as new potential customers.
Marketing
Dollar for dollar, The EDS Credit Union Plano Balloon Festival represents one of the most unique advertising promotional opportunities to be found anywhere. To you, the potential advertiser and sponsor, the Festival is: QUALITY "HIGH" VISIBILITY!
While developing a solid track record of performance for its corporate sponsors, the Festival has emerged as a clear winner in the competition for corporate dollars in the Plano / Dallas / Fort Worth Metroplex. Now in its 29th year, the Festival has received marketing sponsorship support from such outstanding firms as: City of Plano, EDS Credit Union, CBS Radio Group, Elliott's Hardware, Kashi National Tour, Metro PCS, Verizon, Allstate Insurance, KDFW FOX 4, Coca Cola Bottling Co. of North Texas, RE/MAX, The Dallas Morning News and many more, just to name a few.
Festival sponsorships are designed to provide maximum return for your investment dollars. All sponsorship levels offer the opportunity to have on-site booth visibility. Our attendance is in excess of 80,000, the demographics of our spectators are excellent, and our event reputation is outstanding. With a strong influence on family participation and entertainment, we draw family units with above average income.
Demographics: The spectators that attend the EDS Credit Union Plano Balloon Festival are primarily residents of Plano and the surrounding communities. This is a family event with parents and their children attending as a unit. We cater to kid’s activities, local nonprofit organizations, and family entertainment.
- Plano's Population: 250,000
- Ethnicity / Race
- White – 65%
- Asian – 16%
- Hispanic – 12%
- African American – 5%
- Other – 2%
- Median household income is $72,000
- Average household income is $97,000
- 60% of our population has attended some collage or has attained an associate, Bachelors or graduate degree.
- 62% are married
- 79% are households with children under 18 with 2 parents.
- Plano ranks 19th among cities nationwide in percentage of college graduates.
- Plano was named a 1994 All-America City by the National Civic League and Allstate Foundation.
We offer a better return on your investment than other similar events. This is accomplished through an advertising and publicity campaign that encompasses all media...television, radio, and print, but also includes storefront posters and the Official Festival Program.
Since Plano is known for its "family-centered" lifestyle, this event
is perfect for companies committed to those marketing strategies. The sponsors
and vendors maximize their impression potential with festival participants. 
Most
spectators spend about three hours at the event, participating in the children's
activities, food vendors, and entertainment.
You are receiving maximum return for your invested dollars and we are confident that you cannot find a better, more beautiful and dramatic marketing opportunity than offered by the EDS Credit Union Plano Balloon Festival.
Please remember, the actual cash amount of your marketing sponsorship determines the value of the sponsorship. While we welcome and sometimes solicit the donations of goods or services (in-kind dollars), our operating expenses are extensive and are defrayed by corporate contributions. Upon approval of the Festival Committee, in-kind items, may be used to upgrade your sponsor level.
In order to insure optimum promotion planning, we would like to know of your interest and commitment to invest in this year's Festival as soon as possible. Please return the enclosed application right away to insure receipt of the particular level and type of sponsorship you desire.
We thank you for your interest and consideration and we look forward to working with you this year at the 2008 EDS Credit Union Plano Balloon Festival.
For more information please contact us at:
EDS Credit Union Plano Balloon Festival, Inc.
Jo Via, Executive Director
Jessica Jackson, Event Director
P. O. Box 867706
Plano, Texas 75086-7706
(972) 867-7566
(972) 985-0155 (Fax)
email: jovia@planoballoonfest.org
jessica@planoballoonfest.org
NON-PROFIT
The Plano Balloon Festival, Inc. is a non-profit organization with a 501c3 status. Our agency is governed by a working Board of Directors that employs two staff members. Each year the operating budget of the Plano Balloon Festival, Inc. is developed from individual contributions of corporate sponsors, and revenue generated on site. This large community event relies on over 1,900 volunteers that participate during the three days of the Festival. We have corporate groups and individuals that donate their time for this community event. Our corporate groups for 2007 included EDS Credit Union, JC Penney, and the Plano Chamber of Commerce.
One of the main objectives of the Festival is to provide low cost booth space to local non-profit agencies. In 2007 we had 41 non-profit agencies that participated at the Festival either as food concessionaires, service providers, or to create awareness for their agency.
MARKETING SPONSOR LEVELS
Branding Level
Fee: $20,000 (minimum)
Features and Benefits included below are guidelines. We prefer to customize a package to meet your individual needs.
$20,000 Level
- Exclusivity for your firm
- Branding a Festival Activity for your firm with promotion to attendees on site
- Friday or Saturday Concert
- Balloon Launches
- Fireworks
- Prime Marketing Exhibit Space
- Banner ad on Festival website (4million + hits)
- Special opportunity to ride in a balloon during the Media / Sponsor Event (weather permitting)
- Corporate logo on “official” volunteer and staff t-shirts
- Full page ad in the “official program.” This is a 24 page full color newspaper supplement inserted in the Dallas Morning News on Friday, September 19th. Distribution is in excess of 200,000 with a 2,500 overrun that will be distributed on site during the Festival. Ad copy to be provided by client.
- Logo tagged on television promotional spots
- Link from our Festival website to your site
- First right of refusal for 2009
- Prominent signage positions at Festival (Signage provided by client)
- Authority to use the Festival artwork in your advertising
- Thirty VIP Badges (these badges allow admission into the festival and onsite VIP Tent - the Landing)
- Fifteen VIP Parking Passes
Official Levels
Fee: $10,000 - $2,500
Features and Benefits included below are guidelines. We prefer to customize a package to meet your individual needs.
$10,000 Level
- Prime Marketing Exhibit Space
- Special opportunity to ride in a balloon during the Media / Sponsor Event (weather permitting)
- Advertising in the "official program." This is a 24 page full color newspaper supplement inserted in the Dallas Morning News on Friday, September 19th. Distribution is in excess of 200,000 with a 2,500 overrun that will be distributed on site during the Festival. Ad copy to be provided by client.
- First right of refusal for 2009
- Link from our Festival website to your site
- Signage positions at Festival (Signage provided by client)
- Authority to use the Festival artwork in your advertising
- Twenty VIP Badges (these badges allow admission into the festival and onsite VIP Tent - the Landing)
- Ten VIP Parking Passes
$5,000 Level
- Prime Marketing Exhibit Space
- Special opportunity to ride in a balloon during the Media / Sponsor Event (weather permitting)
- Advertising in the "official program." This is a 24 page full color newspaper supplement inserted in the Dallas Morning News on Friday September 19th. Distribution is in excess of 200,000 with a 2,500 overrun that will be distributed on site during the Festival. Ad copy to be provided by client.
- First right of refusal for 2009
- Signage positions at Festival (Signage provided by client)
- Authority to use the Festival artwork in your advertising
- Sixteen VIP Badges (these badges allow admission into the festival and onsite VIP Tent - the Landing)
- Eight VIP Parking Passes
$2,500 Level
- Marketing Exhibit Space
- Special opportunity to ride in a balloon during the Media / Sponsor Event (weather permitting)
- First right of refusal for 2009
- Signage positions at Festival (Signage provided by client)
- Authority to use the Festival artwork in your advertising
- Ten VIP Badges (these badges allow admission into the festival and onsite VIP Tent - the Landing)
- Five VIP Parking Passes
