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Demographics



The spectators that attend the InTouch Credit Union Plano Balloon Festival are primarily residents of Plano and the surrounding communities. This is a family event with parents and their children attending as a unit. We cater to kid’s activities, local nonprofit organizations, and family entertainment.

  • Plano's Population: 274,960
  • Ethnicity / Race
  • White – 65%
  • Asian – 14%
  • Hispanic – 14%
  • African American – 6%
  • Other – 1%
  • Median household income is $91,881
  • Average household income is $82,901
  • Median age for Plano resident is 38.1
  • 53% of our adult workforce has 4 or more years of college.
  • 62% are married
  • 75% are households with children under 18 with 2 parents.
  • Plano ranks 19th among cities nationwide in percentage of college graduates.
  • Plano was named a 1994 All-America City by the National Civic League and Allstate Foundation.
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