Sponsors
JOIN US FOR THE FASCINATION OF BALLOONS GRACEFULLY FLOATING ACROSS THE TEXAS SKY...
Imagine the opportunity to brand an activity at an event where faces are covered with smiles. Corporate marketing sponsorships play an integral role in the development of the InTouch Credit Union Plano Balloon Festival. We can offer the opportunity to strengthen your corporate image and promote brand identity.
Event Marketing is an increasingly important element in your marketing mix. The unique opportunity a community event of this magnitude provides is worth your investment. The InTouch Credit Union Plano Balloon Festival believes in investing in our community. Our commitment to the community is manifested in our partnerships with local area non-profits. In 2011, 42 non-profits showcased their agencies at our Festival. Because of this commitment to non-profits, over 2 million dollars has circulated back into our community through the programs and services provided by participating non-profit agencies; thus enhancing the quality of life for all of us.
Official Marketing Sponsorships provide your company with the opportunity to advertise and publicize for an entire year.
You can choose to be the #1 company in your category.
Specific investment levels bring visibility onsite in PRIME locations, onsite signage, website banner ads and hot links, VIP credentials and more. Our goal is to meet your needs. The best way to do that is to customize a marketing sponsorship package for you.
- Are you looking for exhibit space? Got it.
- Do you want to host VIP clients during a launch? Bring them to the sponsor VIP tent. Interact with your clients and other sponsors.
- Do you want to develop a database or boost sales of products and services? An estimated 85,000+ attendees are available as new potential customers.
MARKETING
Dollar for dollar, The InTouch Credit Union Plano Balloon Festival represents one of the most unique marketing opportunities to be found anywhere. To you, the potential advertiser and sponsor, the Festival is: QUALITY "HIGH" VISIBILITY!
While developing a solid track record of performance for its corporate sponsors, the Festival has emerged as a clear winner in the competition for corporate dollars in the Plano / Dallas / Fort Worth Metroplex. Over the last thirty-two years, the Festival has received marketing sponsorship support from such outstanding firms as: City of Plano, InTouch Credit Union, State Farm Insurance, Time Warner Cable, Pizza Hut, Central Market, CBS Radio, KDFW FOX 4, Coca Cola Bottling Co. of North Texas, RE/MAX, The Dallas Morning News and many more, just to name a few.
Festival sponsorships are designed to provide maximum return for your investment dollars. All sponsorship levels offer the opportunity to have on-site booth visibility. Our estimated attendance in 2011 was in excess of 85,000, the demographics of our spectators are excellent, and our event reputation is outstanding. With a strong influence on family participation and entertainment, we draw family units with above average income.
Demographics
The spectators that attend the InTouch Credit Union Plano Balloon Festival are primarily residents of Plano and the surrounding communities. This is a family event with parents and their children attending as a unit. We cater to kid’s activities, local nonprofit organizations, and family entertainment.
- Plano's Population: 255,591
- Ethnicity / Race
- White – 65%
- Asian – 14%
- Hispanic – 14%
- African American – 6%
- Other – 1%
- Median household income is $91,881
- Average household income is $79,687
- Median age for Plano resident is 36
- 53% of our adult workforce has 4 or more years of college.
- 62% are married
- 75% are households with children under 18 with 2 parents.
- Plano ranks 19th among cities nationwide in percentage of college graduates.
- Plano was named a 1994 All-America City by the National Civic League and Allstate Foundation.
We offer a better return on your investment than other similar events. This is accomplished through an advertising and publicity campaign that encompasses all media...social, television, radio, and print.
Since Plano is known for its "family-centered" lifestyle, this event is perfect for companies committed to those marketing strategies. The sponsors and vendors maximize their impression potential with festival participants. Most spectators spend about three hours at the event, participating in the children's activities, food vendors, and entertainment.
You are receiving maximum return for your invested dollars and we are confident that you cannot find a better, more beautiful and dramatic marketing opportunity than offered by the InTouch Credit Union Plano Balloon Festival.
Please remember, the actual cash amount of your marketing sponsorship determines the value of the sponsorship. While we welcome and sometimes solicit the donations of goods or services (in-kind dollars), our operating expenses are extensive and are defrayed by corporate contributions. Upon approval of the Festival Committee, in-kind items, may be used to upgrade your sponsor level.
Please review the materials carefully as they represent an opportunity, which is very cost effective when weighed against results.
In order to ensure optimum promotion planning, we would like to know of your interest and commitment to invest in this year's Festival as soon as possible. Please return the application right away to ensure receipt of the particular level and type of sponsorship you desire.
We thank you for your interest and consideration and we look forward to working with you this year at the 2012 InTouch Credit Union Plano Balloon Festival.
For more information, please contact us.