In June 2017, Jo Via, Executive Director and Jessica Jackson, Event Director, together presented a commemorative photograph to the InTouch Credit Union to hang in their main office located at Democracy and Parkwood in Plano, Texas. The canvas mounted photo was taken by Janelle Twyford-Silvis, owner of AlleeOops Photography and member of the Plano Balloon Festival, Inc. Board of Directors.
ITCU recently established themselves as the longest running Title Sponsor of the Plano Balloon Festival held in the City of Plano noted as the Official Hot Air Balloon Capital of Texas. The partnership began in 2006 and both ITCU and the Festival have similar philosophies regarding community involvement and providing opportunities for local non-profits to raise funds and create awareness about their organizations and programs.
“It is the Festival’s commitment to local non-profits that attracted ITCU to our organization. The Festival’s partnership with over 55 local agencies is a fundamental component of the event and melds well with ITCU’s overall philosophy within their own organization,” explains Jo Via, Executive Director of Plano Balloon Festival, Inc.
ITCU has also donated more than $10,000 to 19 local non-profits including organizations such as My Possibilities, Meals on Wheels, Heritage Farmstead Museum, and Samaritan Inn. “Their commitment to the community reaches beyond the Festival and the non-profits they honor at our event,” says Via.
Now celebrating more than 10 years, the current agreement generously secures the title rights through 2019. “We have the type of Title Sponsor Partnership that is the very best. They are exceptionally loyal and offer outstanding resources, to make the festival successful every year. We are truly blessed to have the InTouch Credit Union, and their entire team, as our remarkable Title Sponsor,” states Via.
In 2010, the ITCU truly exemplified the Festival mission by learning about ballooning so that a hot air balloon could represent their company on the field. Local pilot Scott Vesley will fly the vibrantly colorful ICTU hot air balloon again this year, as he did in 2016.
This year the InTouch Credit Union Plano Balloon Festival will be held September 22-24, 2017 at Oak Point Park in Plano, Texas. ITCU graciously provides on-site Automated Teller Machines during the Festival weekend and a fun ITCU mascot “Chip” for kids to enjoy. They’ll also have a booth staffed by employees to answer questions about their services and offering fun games for giveaways during regular festival hours. More information about ITCU may be found www.itcu.org and Festival details are available at www.planoballoonfest.org.
Contact Jo Via for Plano Balloon Festival, Inc. media related questions: firstname.lastname@example.org. #PlanoBalloon #InTouchCreditU