Throughout the 39 years of producing this annual tradition within North Texas, the Plano Balloon Festival, Inc. has never experienced such a devastating loss.  The Festival is not a large corporate entity, but rather a 501(c)3 non-profit organization led by 13 Board of Directors. The sadness, and significant economic loss, is shared with the 58 local non-profits, 75 vendors, dozens of sponsors, pilots, crew, and more than 5,000 volunteers who were committed to the event.


The Festival mission is to produce a family-oriented ballooning event to benefit the community. The objective is to also offer other non-profits an opportunity to assist with the operations of the Festival and raise funds. These agencies work the gates, parking lots, kids fun zone and the races. For their services these non-profits are compensated a portion of the revenue. However, this year they earned no money to apply towards their impactful programs within the community.



In the 39 years of producing the beloved Plano Balloon Festival, we have steadfastly measured success on two fronts – the number of people we are able to wow with the beauty of hot air balloons, and the dollars raised by the non-profits who rely on the success of the festival to meet their annual fundraising goals. Sadly, mother nature took it upon herself to intervene, and 2018 will not go down as a banner year on either front.


A three-day outdoor festival in Texas is a wildly ambitious endeavor, but we are not deterred.  Our mission is to provide nonprofit agencies an opportunity to raise funds and awareness for their programs and services, which ultimately enhances the quality of life for all North Texans.  The Festival has circulated more than 3 million dollars back into the Collin County and Plano community.  Supporters and friends of the Festival, people like you, choose to give through corporate sponsorship, ticket purchase or race participation so we can hold true to our mission year-after-year.




The Plano Balloon Festival, Inc. has partnered with the North Texas Food Bank and the City of Plano in the 5th Annual Plano Peanut Butter Drive and will accept donations at the 2018 InTouch Credit Union Plano Balloon Festival. The festival is September 21-23 at Oak Point Park in Plano and collection boxes will be on-site throughout the weekend.


“We invite our attendees to donate a plastic, 16 oz. jar of peanut butter to help us reach this year’s ambitious goal of collecting 50,000 pounds to help feed our hungry neighbors,” says Jo Via, Executive Director of the Plano Balloon Festival, Inc.


Food insecurity often goes unseen but affects 16% of the people in Collin County and one of every four children across North Texas. By raising awareness about this need and, more importantly, giving people in the community an opportunity to meet the need, the InTouch Credit Union Plano Balloon Festival helps to make Plano better for everyone. Peanut butter collected in this drive will be distributed to hungry families in Collin County and the 13 counties served by the NTFB.


Honors Show Plano Is The Balloon Capital of Texas

This summer the Plano Balloon Festival, Inc. received an incredible list of honors during the marketing awards competition at the annual Texas Festivals and Events Association (TFEA) Conference in Austin, Texas. The awards given were for marketing materials designed for the event last year that was themed “Paint the Skies.”

More than 430 entries were submitted across this great State of Texas and we are so proud to have been recognized in multiple categories for our marketing efforts. The 1st Place honors included: Event Website, Best Promo Brochure, Best Misc Printed Material, Best Event Photograph, and Best Other Merchandise. The 2nd place honors included: Best Event Poster, Best Event T-Shirt Design, and Best Hat. The 3rd place honor was for Best T-Shirt Design.

This year the InTouch Credit Union Plano Balloon Festival includes a new theme “Alive with Color” to be held September 19-21, 2014 at Oak Point Park in Plano, TX. Additional details and the schedule of events for the festival are available here:

Read the full press release published via PR Newswire Services on July 28, 2014: “Plano Balloon Festival, Inc. Receives Texas Marketing Awards”

Five Winning Photos “Alive With Color”

The InTouch Credit Union Plano Balloon Festival & Run held its first annual photo contest this summer and the judging concluded with five winning photographs. The contest was co-sponsored by AlleeOops Photography, owned by award-winning photographer, Janelle Twyford-Sylvis, who also serves as a member on the Plano Balloon Festival Inc. Board of Directors.

“AlleeOops Photography is proud to be a part of this new element of the festival. The winning photos reflect different aspects of ballooning and the emotions we all experience when we see them take flight,” said Janelle Twyford-Sylvis.

Adult (18 and over) professional and amateur photographers from across the nation submitted digital entries online through The panel of judges convened at Corner Wines in Plano to vote for the top images in each category and the following winners were selected:

Most Creative – Amy Leone

Best Technical – Kelsey Kruzich

Best Elemental – Bre Fitzgerald

Best Aerial – Tayla Arbisser

Best of Show – Cece Liekar

The winning photographs will be printed and mounted by BWC Imaging, used for a touring photo exhibit, and on display September 19-21, 2014 at the InTouch Credit Union Plano Balloon Festival & Run.

Celebrating more than 35 years as a community non-profit, the Plano Balloon Festival, Inc. anticipates that thousands of new pictures will be captured this year by attendees. Photographers are invited to participate next year in the 2015 photo contest that will include new categories for additional age groups (17 and younger). The schedule of events for the festival may be found on the website:
Social tags

Twitter: @planoballoon

Instagram: #planoballoon
About Plano Balloon Festival, Inc.

The Plano Balloon Festival, Inc. is a non-profit 501c3 organized in 1987 for the purpose of staging a premier community-based and family-oriented hot air balloon event, offering other local non-profits volunteer opportunities within the Festival operations. The Plano Balloon Festival, Inc. makes a direct impact on the Collin County community by dispersing funds to participating non-profit agencies and has donated more than $2.5 million since inception.