Plano Balloon Festival, Inc. announces Central Market as the new title sponsor for the annual event set for Sept. 18-20, 2020. The three-day Festival, which began in 1980, has grown into the largest hot air balloon event in Plano and within the Lone Star State. The City of Plano is the Official Hot Air Balloon Capital of Texas and hosts more than 90,000 attendees during Festival weekend at Oak Point Park & Nature Preserve.
The Festival and Central Market are both passionate about creating unforgettable experiences for people within the community. Central Market initially stepped in as a sponsor of the Kids Fun Zone, then the Plano Balloon Festival Races, and in 2019 served event attendees fresh food, like their signature grilled cheese sandwiches from a food concession booth at the Festival.