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Corporate Marketing Opportunities

Corporate Opportunities

Things are really looking up! Join us this year on September 22, 23, 24, and 25 for the H-E-B | Central Market Plano Balloon Festival and Run. Imagine the opportunity to brand an activity at an event where faces are covered with smiles. Corporate marketing exhibitors play an integral role in Festival development. We can offer the opportunity to strengthen your corporate image and promote brand identity.

  • Estimated weekend attendance in excess of 75,000+
  • Grassroots marketing opportunity to capture information for future follow-up
  • Branding a festival activity for maximum exposure
  • Onsite activation space
  • Onsite signage
  • Website click through link
  • Social Media promotions

Since Plano is known for its ‘family centered’ lifestyle, this event is perfect for companies committed to those marketing strategies. Our marketing exhibitors maximize their impression potential with festival participants. Most spectators spend three hours at the event, mesmerized by the balloons and night-time glows, interacting with the marketing exhibitors and vendors, participating in the Kids Fun Zone, sampling tasty food vendors and enjoying the entertainment on the concert stage.

The unique opportunity a community event of this magnitude provides is worth your investment. The H-E-B | Central Market Plano Balloon Festival believes in investing in our community. Our commitment to the community is manifested in our partnerships with local area non-profits. Because of this commitment to non-profits, over 3 million dollars has circulated back into our community through the programs and services provided by participating non-profit agencies; thus enhancing the quality of life for all of us.


Branding Level


Fee: $25,000

Features and Benefits included below are guidelines. We prefer to customize a package to meet your individual needs.

  • Exclusivity for your firm
  • Festival Activity Branding - Choose one of the following - based on availability
    • Balloon Activities*
      • Saturday Morning
      • Sunday Morning
    • Main Stage Concert
      • Saturday Night
    • Kids Fun Zone
    • Saturday Night Glow*
    • Saturday Night Fireworks
  • Premium marketing exhibit space
    • Includes tent and electricity. Sponsor is responsible for lights, tables, and chairs.
  • Onsite mentions of branded activity and booth activation from the Festival Main Stage by our professional announcer.
    • Twenty (20) onsite mentions from the Main Stage, includes announcements regarding the onsite activation booth, and as a Festival marketing sponsor. These announcements will be part of a script the Festival's professional announcer uses during the event.
  • Logo and Link from our Festival website to your website
    • Homepage logo and clickable link from the Plano Balloon Festival website to client's website.
    • Additional mentions within the website directly tied to investment branding.
  • Social Media promotions
    • The Festival will provide an editorial calendar with a mixed format of content, video, and links to Facebook, Instagram, Pinterest, Google+, YouTube, and the Blog.
    • Two mentions per week June - August (or beginning with the month the agreement is signed).
    • Three mentions per week in September
    • Additional mentions Festival week and Event weekend
  • First right of refusal for 2023
  • Authority to utilize the Festival artwork in your advertising
  • Five prominent additional signage positions at the Festival (Signage provided by client).
  • Fifty VIP Badges - These badges allow admission to the Festival and the onsite VIP Tent.
  • Twenty-five VIP Parking Passes
*Hot Air Balloon Displays, including launches, static displays, tethers, and glows, may be restricted due to adverse weather conditions or wind speeds that exceed safety levels. Hot Air Balloons are ONLY in the Park during the scheduled balloon displays.

PRESENTING LEVEL


Fee: $15,000

Features and Benefits included below are guidelines. We prefer to customize a package to meet your individual needs.

  • Presenting Opportunity - Choose one of the following - based on availability
    • Friday Night Glow*
    • Friday Night Concert
    • Friday Night Fireworks
    • 'Kids Korner' Make and Take Art Tent
  • Premium marketing exhibit space
    • Includes tent and electricity. Sponsor responsible for lights, tables, and chairs. Larger footprints may incur additional price increase.
  • Onsite mentions of branded activity and booth activation from the Festival Main Stage by our professional announcer.
    • Ten (10) onsite mentions from the Main Stage, includes announcements regarding the onsite activation booth, and as a Festival marketing sponsor. These announcements will be part of a script the Festival's professional announcer uses during the event.
  • Logo and Link from our Festival website to your website
    • Homepage logo and clickable link from the Plano Balloon Festival website to client's website.
    • Additional mentions within the website directly tied to investment.
  • Social Media promotions
    • The Festival will provide an editorial calendar with a mixed format of content, video, and links to Facebook, Instagram, Pinterest, Google+, YouTube, and the Blog.
    • One mention per week June - August (or beginning with the month the agreement is signed).
    • One mention per week in September
    • Additional mentions Festival week and Event weekend
  • First right of refusal for 2023
  • Authority to utilize the Festival artwork in your advertising
  • Three prominent additional signage positions at the Festival (Signage provided by client).
  • Twenty VIP Badges - These badges allow admission to the Festival and the onsite VIP Tent.
  • Ten VIP Parking Passes
*Hot Air Balloon Displays, including launches, static displays, tethers, and glows, may be restricted due to adverse weather conditions or wind speeds that exceed safety levels. Hot Air Balloons are ONLY in the Park during the scheduled balloon displays.

Official Levels


Fee: $7,000 - $3,500

Features and Benefits included below are guidelines.

$7,000 Level
  • Prime Marketing Exhibit Space
    • Includes 10X10 tent and electricity. Sponsor responsible for lights, tables, and chairs. Larger footprints may incur additional price increase
  • Mention on Festival website Sponsor page
  • Social Media promotions
    • The Festival will provide one mention per month beginning with the month the agreement is signed.
  • Onsite mentions from the Festival Main Stage by our professional announcer.
    • These announcements will be part of a script the Festival's professional announcer uses during the event.
  • Two additional signage positions at Festival (Signage provided by client)
  • Authority to use the Festival artwork in your advertising
  • Sixteen VIP Badges - These badges allow admission to the Festival and to our onsite VIP Tent.
  • Eight VIP Parking Passes

$3,500 Level
  • Marketing Exhibit Space
    • Includes 10X10 tent and electricity. Sponsor responsible for lights, tables, and chairs.
    • Additional space available at $1,000 per 10X10 footprint (example: 10X20 space is a $4,500 investment).
  • Listing on Festival website Sponsor page
  • One additional signage position at Festival (Signage provided by client)
  • Authority to use the Festival artwork in your advertising
  • Ten VIP Badges - these badges allow admission to the Festival and to our onsite VIP Tent.
  • Five VIP Parking Passes

Thank you for your interest and consideration. We look forward to working with you this year.

The Festival is a rain or shine event. If in the unlikely event the Festival is suspended or cancelled due to inclement weather, city, state, national, or local health concerns / restrictions, force majeure or other causes beyond control there will be no refunds or a rescheduled date. Full payment of marketing sponsorship fee is due by September 1, 2022. Your fee must be paid prior to occupying onsite space.

Commit to participate this year - Download the MARKETING EXHIBITOR Agreement Form below.


For additional information, please contact us.
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