The spectators that attend the H-E-B | Central Market Plano Balloon Festival are primarily residents of Plano and the surrounding communities. This is a family event with parents and their children attending as a unit. We cater to kid’s activities, local nonprofit organizations, and family entertainment.
- Plano's Population: 288,870
- Ethnicity / Race
- Median household income for Collin County is $95,602
- Median household income for Plano is $95,602
- Median age for Plano resident is 38
- 35.8% of adults have 4 or more years of college.
- Plano was named a 1994 All-America City by the National Civic League and Allstate Foundation.