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Demographics



The spectators that attend the InTouch Credit Union Plano Balloon Festival are primarily residents of Plano and the surrounding communities. This is a family event with parents and their children attending as a unit. We cater to kid’s activities, local nonprofit organizations, and family entertainment.

  • Plano's Population: 279,088
  • Ethnicity / Race
    • White – 65%
    • Asian – 14%
    • Hispanic – 14%
    • African American – 6%
    • Other – 1%
  • Median household income for Collin County is $91,881
  • Median household income for Plano is $85,085
  • Median Home Value is $247,600
  • Median age for Plano resident is 38.5
  • 55% of our adult workforce has 4 or more years of college.
  • Plano was named a 1994 All-America City by the National Civic League and Allstate Foundation.
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