The spectators that attend the InTouch Credit Union Plano Balloon Festival are primarily residents of Plano and the surrounding communities. This is a family event with parents and their children attending as a unit. We cater to kid’s activities, local nonprofit organizations, and family entertainment.
- Plano's Population: 274,960
- Ethnicity / Race
- White – 65%
- Asian – 14%
- Hispanic – 14%
- African American – 6%
- Other – 1%
- Median household income is $91,881
- Average household income is $82,901
- Median age for Plano resident is 38.1
- 53% of our adult workforce has 4 or more years of college.
- 62% are married
- 75% are households with children under 18 with 2 parents.
- Plano ranks 19th among cities nationwide in percentage of college graduates.
- Plano was named a 1994 All-America City by the National Civic League and Allstate Foundation.