The spectators that attend the H-E-B | Central Market Plano Balloon Festival are primarily residents of Plano and the surrounding communities. This is a family event with parents and their children attending as a unit. We cater to kid’s activities, local nonprofit organizations, and family entertainment.
- Plano's Population: 282,181 (2021)
- Ethnicity / Race
- Median household income for Collin County is $104,327
- Median household income for Plano is $99,729
- Median age for Plano resident is 38
- 58% of adults have 4 or more years of college.
- Plano was named a 1994 All-America City by the National Civic League and Allstate Foundation.