Demographics

The spectators that attend the H-E-B | Central Market Plano Balloon Festival are primarily residents of Plano and the surrounding communities. This is a family event with parents and their children attending as a unit. We cater to kid’s activities, local nonprofit organizations, and family entertainment.

• Plano's Population: 287,677 (2019)
• Ethnicity / Race
  • White – 65%
  • Asian – 14%
  • Hispanic – 14%
  • African American – 6%
  • Other – 1%
• Median household income for Collin County is $91,881
• Median household income for Plano is $92,121
• Median Home Value is $291,300
• Median age for Plano resident is 38.6
• 56.7% of our adult workforce has 4 or more years of college.
• Plano was named a 1994 All-America City by the National Civic League and Allstate Foundation.